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The Business of Fashion
businessoffashion.com > articles > beauty > merit-gets-an-assist-from-vasiliki-petrou

Merit Gets an Assist From Vasiliki Petrou

3+ hour, 44+ min ago   (164+ words) Despite the torrential downpours here in New York, we are officially in the throes of summer. I can’t believe how fast the season has gone and I have yet to get some real time off. I guess that’s life with…...

The Business of Fashion
businessoffashion.com > articles > beauty > winter-olympics-2026-beauty-contracts

Which Winter Olympians Will Score Beauty Deals?

5+ mon, 2+ week ago   (878+ words) Still, there’s room for last-minute endorsement deals to hit the slopes — and our screens — as the 2026 Olympic Games arrive on TVs and TikTok feeds worldwide. While athletes compete for legacy gold, brands will vie for the elusive glory of virality…...